We partnered with Naftali Group to produce a series of brand films highlighting the architectural vision, craftsmanship, and context behind their residential developments. The goal was to create content that felt elevated, intentional, and aligned with the expectations of a luxury real estate audience.
Our approach focused on translating the physical experience of each building into a clear visual narrative. This included capturing exterior scale, interior detail, and spatial flow while maintaining a restrained and cinematic tone. The films were designed to communicate not just the properties themselves, but the philosophy and standards behind the developments.
The final assets were built for versatility, supporting digital marketing, sales presentations, and press use. Each film was structured to live beyond a single launch, allowing Naftali Group to use the content across multiple platforms and stages of development.
