Touchland
Brand Activation Events
Three cities. Three activations. One cohesive campaign for one of the most recognizable names in premium personal care.
Overview
VANNAM covered three brand activations for Touchland across Montauk, New York City, and Miami. Each event required fast, high quality coverage that captured the energy of the brand and delivered assets ready for social.
The Challenge
Three activations across multiple markets, each with a different venue, crowd, and aesthetic. The content needed to feel cohesive across all three while capturing the distinct energy of each location.
Solution
We embedded with the Touchland team at each activation and treated every event as its own production.
Production
Shot on location at all three venues. Each activation was covered with a run and gun approach built for fast moving event environments without sacrificing cinematic quality.
Post Production
Edited for social first delivery. Each event received its own cut optimized for engagement and platform performance.
Delivery
Final assets delivered and ready to post. Content performed well on social and led to continued work with the Touchland team across future activations.
Results
The content drove strong engagement across Touchland's social channels. The relationship continued beyond the first activation and VANNAM has covered multiple events for the brand across both markets.